COURAGEOUS CONVERSATIONS
REQUIRE STRONG COMMUNITY
Communication ensures you share your decisions with all stakeholders to socialize the decisions, changes, and resources necessary to make it all possible. This will require
daring leadership. Connecting to your US PREP support team and other coalition partners can strengthen your message and resolve.
Communication is often cited as something one cannot do enough and as the catalyst for why things go wrong. The effectiveness of communication across stakeholders either paves the way for starting the transformation process quickly or, in some cases, serves as the post-mortem rationale for a failed launch and opposition by faculty for making change.
Robert McPherson, Dean at University of Houston’s College of Education, shares his and other dean’s challenges in leading change in a teacher preparation program in the publication Daring Leadership.
In order to build upon the significant efforts that have already been given to this work, intentional, planned communication has proven essential for scaling and sustaining a high-quality teacher preparation model. When scaling the transformed model across the educator preparation program, your faculty will want to consider what, how, and when (including how often) you communicate the change that has either occurred, is occurring, and/or will occur and should be embedded into each aspect of scaling.
The goal of this step is to create your communication plan that aligns to the method of scale you chose in step 3.
Below are questions to consider in developing your communication plan.
When developing your communication plan, the key
steps for consideration are:
When developing your communication plan, the key
steps for consideration are:
Establish Main Goals & Core Message
Identify & Define Audiences
Set Timeline, Modes, and Goals
Develop Message Content
Evaluate Impact & Update
Aspects of your communication plan should include:
Thank you for your submission.
At the end of each section of the US PREP Scale Toolkit we will ask a few brief questions for you to consider on your journey. Once you have completed all the Pause and Process Sections, we will send you your answers via email so you can see your results.
We encourage you to keep your results and share them with your US PREP scaling partner.
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